Track on the goįrom talking with support, we noticed that some of DeskTime’s customers are complaining about not being able to track their productivity while working remotely without a laptop. It might seem like an extra step, but it increases perceived product value to them. By adding this final step, we reassured the customers that their input is being processed, resulting in a tailored admin experience. You can't ask users to invest time into your onboarding flow and then not take it seriously. This step alone increased tracked time by 43%.
#Desktime study results download#
After analyzing the data, we realized that getting users to download Desktime's app and tracking their time, directly correlated with added payment methods. Step 5: Get them startedĪt first, this step was not a part of our onboarding plan. We made it easy for them - invite a member one by one or import in bulk. In Desktime's experience, companies who added teammates, were more likely to become paid customers. We added this step to push users to add other teams, thus creating a more in-depth company profile. Making sure users don't see a blank page after completing onboarding is important.
We always keep in mind business goals when designing. For large companies onboarding is different. Onboarding should include segmentation to understand which customer is large, which is small. Creating their own experience, increased Desktime's value in their eyes - it's called the "IKEA effect". We gave users control over customization of the product. They have higher level of intent, so onboarding for them can be longer. B2B users are more interested in products. The theory is that users who complete onboarding stick around. We introduced an onboarding flow to get customers more interested in the product features, tailor their experience and ultimately, be more invested. Prior to working with us, Desktime’s customers landed on the admin panel right after registration. For their contact page - getting in touch. For DeskTime’s webinar page it meant increasing webinar sign-ups.
With every page we create, we want people to take action. What’s the solution? Show them the price above the fold right next to the slider. While analyzing session recordings for DeskTime’s old pricing page, we quickly realized that people use the slider but immediately scroll down to see the price. We focused on increasing each page’s goal completion rate.
#Desktime study results update#
We had the opportunity to update a few of DeskTime’s product pages. We increased home page conversions by 10% and reduced the bounce rate by 31.67%. Turns out, the updated page outperformed the old one. We ran an A/B test to see which version of the page performed better. We had a few ideas for conversion optimization when it came to the first page. Product owner DeskTime Make a good first impression
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